The Bon-Ton Stores, Inc. Announces Midnight Opening for Biggest After-Thanksgiving Sale
Online eBusters and Offers Begin at
"May All Your Gifts be Merry and Bright"
Thanksgiving Dayhours: Bon-Tonwill be open from 12:00 a.m. to 10:00 p.m.on November 25. Over 500 After- Thanksgivingdoor busters will be available from 12:00 a.m.on November 25until 1 p.m.on Black Friday, November 25, or while quantities last.
Marketing campaign for November and December: "May
Your Giftsbe Merry and Bright" campaign highlights the dazzling array of gifts in the ladies, men's, children's, cosmetics/fragrances and home departments. We have bright gift ideas at prices that will make our customers merry.
Bon-Tonis there whenever and wherever customers are:
We make it easier for shoppers this season with a "Holiday Gift
Online customers will find great gift ideas for her, him,
teens, kids and even pets! Plus, a special selection of gift
ideas all under
- Every Tuesday in November and December, there will be weekly Deal of the Day with extraordinary online-only gift deals.
20 Days of Holiday Gift Giving starting
December 1. Every day for 20 days, a feature gift category with 30% off + FREE shipping on that category.
- Online customers will find great gift ideas for her, him, teens, kids and even pets! Plus, a special selection of gift ideas all under
Digital and Social Media:
Bon-Tonwill increase its investment in all digital channels including
Email Alerts: sign up to receive
email exclusive offers for the entire holiday season by visiting
any of our
Bon-Ton Storesweb sites.
Bon-Tonhas increased its spend to reach more customers. Holiday television will include a mix of :15 and :30 spots that will support sale events and highlight unique merchandise offers that support the holiday campaign.
Bon-Tonwill mail to a wider base of customers this holiday season. Bon-Ton Storesproprietary credit card holders will receive advance notice of sales as well as special shopping offers.
Extended Shopping Hours during the
holiday season starting with After-
Thanksgivingthrough December 24make shopping more convenient. We know our customers appreciate that extra time as they shop for that extra special gift.
Holiday Plush Animals to
Benefit Boys and Girls Clubs: Again this year we will offer two exclusive plush animals in our stores and online — a holiday moose and polar bear — 10% of sales will benefit the local Boys & Girls Clubsin our communities. In its ninth year, the promotion has raised more than $940,000for local Boys & Girls Clubsthrough fundraising events.
- www.bonton.com: We make it easier for shoppers this season with a "Holiday Gift Shop."
Public and Investor Relations
News Provided by Acquire Media