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May 16, 2007

The Bon-Ton Stores, Inc. To Broadcast Review of First Quarter 2007 Results

The Bon-Ton Stores, Inc. To Broadcast Review of First Quarter 2007 Results

York, PA, May 16, 2007 -- The Bon-Ton Stores, Inc. (NASDAQ: BONT) today announced that its results for the first quarter 2007 will be released on Thursday, May 24, 2007. You may access a copy of the earnings release on the Company's web site at www.bonton.com.

The Company will host a conference call on Thursday, May 24, 2007 at 10:00 a.m. Eastern time to discuss first quarter results, followed by a question and answer session.

Investors and analysts interested in participating in the call are invited to dial (800) 289-0572 at 9:55 a.m. Eastern time on May 24, 2007. A taped replay of the conference call will be available within two hours of the conclusion of the call and will remain available through Thursday, June 7, 2007. The number to call for the taped replay is (888) 203-1112 and the conference PIN is 7728456.

The conference call will also be broadcast on the Company's website at www.bonton.com/investor/home.asp. An online archive of the webcast will be available within two hours of the conclusion of the call and will remain available through Thursday, June 7, 2007.

The Bon-Ton Stores, Inc. operates 277 stores, which includes eight furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and under the Parisian nameplate, two stores in the Detroit, Michigan area. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. For further information, please visit the investor relations section of the Company's website at www.bonton.com/investor/home.asp.

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