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Aug 9, 2007

The Bon-Ton Stores, Inc. To Broadcast Review of Second Quarter 2007 Results

The Bon-Ton Stores, Inc. To Broadcast Review of Second Quarter 2007 Results

York, PA, August 9, 2007 -- The Bon-Ton Stores, Inc. (NASDAQ: BONT) today announced that its results for the second quarter 2007 will be released on Thursday, August 23, 2007.

The Company will host a conference call on Thursday, August 23, 2007 at 10:00 a.m. Eastern time to discuss second quarter results, followed by a question and answer session.

Investors and analysts interested in participating in the call are invited to dial (800) 811-8845 at 9:55 a.m. Eastern time on August 23, 2007. A taped replay of the conference call will be available within two hours of the conclusion of the call and will remain available through Thursday, September 6, 2007. The number to call for the taped replay is (888) 203-1112 and the conference PIN is 6644029.

The conference call will also be broadcast on the Company's website at www.bonton.com/investor/home.asp. An online archive of the webcast will be available within two hours of the conclusion of the call and will remain available through Thursday, September 6, 2007.

The Bon-Ton Stores, Inc. operates 278 stores, which includes nine furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, under the Parisian nameplate, two stores in the Detroit, Michigan area. The stores offer a broad assortment of brand-name fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. For further information, please visit the investor relations section of the Company's website at www.bonton.com/investor_relations/home.asp.

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