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Nov 8, 2004

The Bon-Ton Stores, Inc. To Broadcast Review Of Third Quarter 2004 Results

The Bon-Ton Stores, Inc. To Broadcast Review Of Third Quarter 2004 Results

York, PA, November 8, 2004 -- The Bon-Ton Stores, Inc. (NASDAQ: BONT) today announced that its results for the third quarter 2004 will be released on Thursday, November 18, 2004. You may access a copy of the earnings release on the Company's web site at www.bonton.com.

The Company will host a conference call on Thursday, November 18, 2004 at 10:00 a.m. Eastern time to discuss third quarter 2004 results, followed by a question and answer session.

The Bon-Ton invites all interested parties to listen to its conference call. The conference call will be broadcast through a web broadcast on the Company's website. To access the call, please visit the Company's website at www.bonton.com/investor_relations/home.asp. Access to the conference call is open to the press and general public in a listen only mode.

An online archive of the web cast will be available within two hours of the conclusion of the call and will remain available through Friday, November 26, 2004.

You may also participate by calling 973-935-2401 at 9:55 a.m. Eastern time on November 18, 2004. A taped replay of the conference call will be available within two hours of the conclusion of the call and will remain available through Thursday, November 25, 2004. The number to call for the taped replay is 973-341-3080 and the conference PIN is 5374533.

The Bon-Ton Stores, Inc. operates 141 department stores in sixteen states from the Northeast to the Midwest under the names of Bon-Ton and Elder-Beerman. The stores carry a broad assortment of quality, brand-name fashion apparel and accessories for women, men and children, as well as distinctive home furnishings. For further information, please visit the investor relations section of the Company's website at www.bonton.com/investor_relations/home.asp.

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