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May 25, 2005

The Bon-Ton Stores, Inc. Names Keith Plowman Senior Vice President, Chief Financial Officer

The Bon-Ton Stores, Inc. Names Keith Plowman Senior Vice President, Chief Financial Officer York, PA, May 25, 2005 - The Bon-Ton Stores, Inc. (NASDAQ: BONT) announced today the promotion of Keith E. Plowman, 47, to the position of Senior Vice President and Chief Financial Officer. Mr. Plowman will maintain his role as principal accounting officer and continue to report to James H. Baireuther. Mr. Baireuther, who was the chief financial officer, will continue in his role as Vice Chairman and Chief Administrative Officer.

 Mr. Plowman joined the Bon-Ton in 1997 as divisional vice president, controller. In 1999, he was named vice president, controller and in 2001 was promoted to senior vice president, finance and in 2003 was named principal accounting officer. Mr. Plowman, a York College graduate, and his wife, Debra, reside in York along with their son, Matthew, and daughter, Marissa. James H. Baireuther, Vice Chairman and Chief Administrative Officer, stated, "We are very pleased to have someone with Keith's talent and ability to fill this critical position. I have worked with Keith over an extended period and I am excited to recognize his contributions to the Company as senior vice president, finance and principal accounting officer. I look forward to working with Keith in his new expanded role in the years ahead."

 The Bon-Ton Stores, Inc. operates 139 department stores with two furniture stores in 16 states from the Northeast to the Midwest under the Bon-Ton and Elder-Beerman names. The stores carry a broad assortment of quality brand-name fashion apparel and accessories for women, men and children, as well as distinctive home furnishings. For further information, please visit the investor relations section of the Company's website at www.bonton.com/investor_relations/home.asp.

Statements made in this press release, other than statements of historical information, are forward-looking statements and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements involve risks and uncertainties that may cause results to differ materially from those set forth in these statements. Factors that could cause such differences include, but are not limited to, risks related to retail businesses generally, additional competition from existing and new competitors, uncertainties associated with opening new stores or expanding or remodeling existing stores, the Company's presence in and dependence on limited geographic markets, the ability to attract and retain qualified management, the dependence upon key vendor relationships and the ability to obtain financing for working capital, capital expenditures and general corporate purposes. Additional factors that could cause the Company's actual results to differ from those contained in these forward looking statements are discussed in greater detail in the Company's periodic reports filed with the Securities and Exchange Commission.

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