The Bon-Ton Stores New & Now Spring Style Trends
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"This season we are excited to offer our customer a compelling assortment of merchandise to fit with her lifestyle," said
season kicks off on
"The must-have trends of the season include five fashionable looks: 70's revival, white hot, feminine florals, shades of blue, and bold and graphic prints, patterns and stripes," said Gaspard. "Our customers will also be able to experience these trends in person at our New & Now runway fashion shows in March and April."
- So Blue— nothing goes with denim like more denim. Colors options from sky to navy. Layer
Lucky Brandsilver and turquoise jewelry with a chambray shirt dress by Hippie Laundry or Skylar & Jade palazzo pants and MICHAEL Michael Kors denim cork wedge sandals. Pair a denim high-low tunic by Chelsea & Theodore with lace-up cobalt blue Jessica Simpsondress heels and a Coach hobo handbag in seaglass blue for a sassy look.
- Pick Flowers— this season is full of bright floral bouquets, bold watercolors and subtle blooms. Choose a
Tommy Hilfigerfloral ombre sheath dress -- perfect for the office or a night out. For a special occasion, an elegant Adrianna Papellgown is sure to impress. You can't go wrong with exclusive Laura Ashleyprinted poncho or a bold and colorful Bobeau midi skirt. Head to the beach in a stunning Calvin Kleinswimsuit and Dooney and Burke floral tote. Add a pop of color to any outfit with GUESS pumps or an Anne Kleinflower collar necklace and stud earrings.
- Bold & Graphic— make a statement this spring with sweeping strokes, unexpected patterns and saturated colors. Find your true colors with NYDJ jeans available in all of the popular shades of the season--the choice is
Nine Weststriped skirt and jacket or Lauren Ralph Laurensatchel is a fresh and unexpected alternative to solids. Be confident and unafraid to be noticed in a vibrant Karen Kaneshift dress, Lauren Ralph Laurencaged dress sandals and gemstones in graphic shapes and bold colors from Effy.
- White Hot— stay crisp and cool this spring in bright white. There is no color code for this trend which is wearable for daytime, evening and weekend. A white
Calvin Kleinfaux leather moto jacket and lace pencil skirt is delicately feminine with a street-smart edge or choose a more casual look with a tiered maxi dress by MICHAEL Michael Kors. Pair a Sequin Hearts crochet lace top with white skinny jeans by Celebrity pink. Finalize with heels by Coach and a large leather tote handbag by MICHAEL Michael Kors.
- 70's Revival— a nod to the past with a focus on today. Shop modern looks with retro flair such as a faux-suede dress by
Vince Camutoor an exclusive swing tank in vintage pastel by Skylar & Jade. From clogs to platforms to embellished sandals, these modern throwbacks are available in styles from Madden Girl, Vince Camuto, Lucky and Guess. Finish your look with exclusive boho-inspired jewelry by Erica Lyonsor Relativity and a Fossil mini fringe crossbody handbag.
These fresh, new style trends and more will be available in-store, in the spring fashion mailer or online at www.bonton.com. Guests can view the new and now runway shows online and purchase outfits featured in the show starting
For store locations and information visit www.bonton.com. Join the conversation and be inspired by following
Christine Hojnacki, Vice President of Public Relations 414.347.5329 Christine.Hojnacki@bonton.com Nicole Koremenos, Senior PR Coordinator 414.347.1152 ext. 3278 Nicole.email@example.com
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