The Bon-Ton Stores, Inc. Announces Midnight Opening for Biggest After-Thanksgiving Sale
Online eBusters and Offers Begin at 6:00 A.M. Thanksgiving Day
"May All Your Gifts be Merry and Bright"
YORK, Pa.--(BUSINESS WIRE)--
The Bon-Ton Stores, Inc. (NASDAQ: BONT) today announced Bon-Ton
stores will open their doors at 12:00 a.m. on November 25 for the
biggest After-Thanksgiving Sale offering over 500 door busters, more
than ever before, and a myriad of special offers and discounts for its
customers. Bon-Ton's After-Thanksgiving eBusters and specials will be
available online beginning at 6:00 a.m. on Thanksgiving Day. In
addition, Bon-Ton announced its holiday marketing campaign inviting its
customers to experience the "May all Your Gifts be Merry and Bright"
theme in our stores, social media and online.
Bud Bergren, President and Chief Executive Officer commented, "We are
very excited about giving our customers an early start on one of their
favorite shopping days and believe they will appreciate the exceptional
value of our door busters and special offers. Our customers can maximize
their holiday budget with our value-priced gifts, all offering the
quality, fashion and styling shoppers have come to expect from Bon-Ton.
The decision to open at midnight was based on our customers' feedback —
they wanted the convenience of shopping earlier. We believe this will
enhance our customers' over-all shopping experience."
Mr. Bergren continued, "‘May all your gifts be merry and bright' says it
all. We are offering our customers distinctive gifts in every category
making it even easier to choose that special gift for that special
person at values that will exceed our customers' expectations. Our
customers can enjoy the convenience of shopping the way they choose — in
our stores, online and kiosks. We are very excited about the holidays
and we believe our customers will be too when they experience the
glitter and sparkle of our gift assortments."
After-Thanksgiving Day hours: Bon-Ton
will be open from 12:00 a.m. to 10:00 p.m. on November 25. Over 500
After-Thanksgiving door busters will be available from 12:00 a.m. on
November 25 until 1 p.m. on Black Friday, November 25, or while
Marketing campaign for November and December: "May
all Your Gifts be Merry and Bright" campaign highlights the dazzling
array of gifts in the ladies, men's, children's, cosmetics/fragrances
and home departments. We have bright gift ideas at prices that will
make our customers merry.
24/7 — Bon-Ton is there whenever and wherever
We make it easier for shoppers this season with a "Holiday Gift
Digital and Social Media: Bon-Ton
will increase its investment in all digital channels including
Facebook, Twitter and mobile campaigns. Through these media
channels, customers will be able to stay in the loop on special
holiday gift ideas, discount offers and exclusives throughout the
holiday season. For the convenience of our customers, coupon
offers during the holiday season can be sent directly to their
mobile device by texting "SHOPPASS" to 266866. Customers can show
their mobile phone at any register to get their digital savings.
Email Alerts: sign up to receive
email exclusive offers for the entire holiday season by visiting
any of our Bon-Ton Stores web sites.
Television: Bon-Ton has increased its
spend to reach more customers. Holiday television will include a
mix of :15 and :30 spots that will support sale events and
highlight unique merchandise offers that support the holiday
Direct Mail: Bon-Ton will mail to a
wider base of customers this holiday season. Bon-Ton Stores
proprietary credit card holders will receive advance notice of
sales as well as special shopping offers.
Extended Shopping Hours during the
holiday season starting with After-Thanksgiving through December
24 make shopping more convenient. We know our customers appreciate
that extra time as they shop for that extra special gift.
Holiday Plush Animals to Benefit Boys and
Girls Clubs: Again this year we will offer two exclusive
plush animals in our stores and online — a holiday moose and polar
bear — 10% of sales will benefit the local Boys & Girls Clubs in
our communities. In its ninth year, the promotion has raised more
than $940,000 for local Boys & Girls Clubs through fundraising
The Bon-Ton Stores, Inc., with corporate headquarters in York,
Pennsylvania and Milwaukee, Wisconsin, operates 276 department stores,
which includes 11 furniture galleries, in 23 states in the Northeast,
Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston
Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers
nameplates and, in the Detroit, Michigan area, under the Parisian
nameplate. The department stores offer a broad assortment of national
and private brand fashion apparel and accessories for women, men and
children, as well as cosmetics and home furnishings. Visit www.bonton.com
for more information on special store hours, in-store offerings and
The Bon-Ton Stores, Inc.
Mary Kerr, (717) 751-3071
Public and Investor Relations
Source: The Bon-Ton Stores, Inc.
News Provided by Acquire Media
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