November 21, 2011

The Bon-Ton Stores, Inc. Biggest After-Thanksgiving Sale Starts at Midnight with over 500 Door Busters

~ Online Shopping Offers Begin at 6 a.m. Thanksgiving Day at After-Thanksgiving Prices ~

YORK, Pa.--(BUSINESS WIRE)-- The Bon-Ton Stores, Inc. (NASDAQ: BONT), as previously announced, will open its doors at 12:00 a.m. on November 25 for its biggest After-Thanksgiving Day Sale offering over 500 door busters, more than ever before, and a myriad of special offers and discounts for its customers. In addition, Bon-Ton's After-Thanksgiving door busters and specials will be available online beginning even earlier at 6 a.m. on Thanksgiving Day.

Bud Bergren, President and Chief Executive Officer commented, "This holiday season, we are committed to giving the customer exactly what they want in a positive shopping experience; convenient shopping hours, unique gifts, exceptional values, the newest fashion, high quality and service, and a wide assortment of merchandise for the entire family. We put the customer first and we believe they will want to shop the Bon-Ton stores first. Our customers have come to expect outstanding value, quality, fashion and styling of our merchandise offerings and we believe we have exceeded their expectations."

In addition to Bon-Ton's storewide After-Thanksgiving Sale offers, over 500 After-Thanksgiving door busters will be available from midnight on November 24 until 1 p.m. on Black Friday, November 25, or while quantities last. The offerings include items at significant door buster discounts for customers to start their holiday shopping season such as:

  • Reversible Down-Alternative Comforter. Available in a variety of colors and new prints in twin, full/queen, or king. Reg. $120 - $160. Door Buster $19.97 any size
  • 45% off Entire Stock of drip coffer makers and accessories. Reg. $12-$365. Door Buster $6-$200.75
  • Twin Flannel Sheet Sets by LivingQuarters. Reg. $60-$70. Door Buster $14.97
  • Pet Beds from John Bartlett Pet — exclusively ours. Reg. $40. Door Buster $9.97
  • Toshiba 32" LCD HDTV. Reg. $450. Door Buster $279.97
  • Fujifilm Finepix AX350 16mp digital camera bundle. Reg. $200. Door Buster $69.97
  • Ladies cozy EMU Boots; selection of four styles. Reg. $99. Door Buster $59.97
  • 60% off Ladies and Men's Outerwear, including all designer brands. Ladies: Reg. $100-$600. Door Buster $40-$240, Men's Reg. $125-$500. Door Buster $50-$200
  • Ladies Hooded Ski Vest from Ruff Hewn, exclusively ours. Reg. $99. Door Buster $34.97
  • Diamond-Accent Bracelets. Reg. $80. Door Buster $15.97
  • Free Weekender Tote with any cosmetics or fragrance purchase of $65 or more
  • Ladies Pajama Sets from HUE, Intimate Essentials and Jasmine Rose. Reg. $54-$62. Door Buster $19.97
  • 70% off Timberland Sportswear for Men, flannel wovens, sweaters and fleece. Reg. $45-$128. Door Buster $13.50-$38.40
  • 50% off Entire Stock of Toys from Fisher-Price®, Mattel® and TY. Reg. $5.99-$39.99, Door Buster $2.99-$19.99
  • 60% off sleepwear for kids. Reg. $20-$48. Door Buster $8-$19.20
  • Ukala by EMU Boots for Kids. Reg. $70. Door Buster $39.97

Beginning at 6 a.m. on Thanksgiving Day, online shoppers can purchase After-Thanksgiving eBusters at www.bonton.com and take advantage of free standard shipping on all orders of $99 or more. The After-Thanksgiving eBusters will continue to be available to online shoppers on Black Friday while supplies last with free standard shipping on all orders of $99 or more. Customers can shop both days online and receive exclusive web-only offerings such as a 16 MP digital camera bundle by Kodak, Reg. $180, Sale $84.97, a Tom Tom GPS Navigation system with Lifetime Maps, Reg. $275, Sale $119.97 and a 15" LED HDTV, Reg. $190, Sale $99.97, while supplies last.

The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 276 department stores, which includes 11 furniture galleries, in 23 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner's, Boston Store, Carson Pirie Scott, Elder-Beerman, Herberger's and Younkers nameplates and, in the Detroit, Michigan area, under the Parisian nameplate. The department stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. Visit www.bonton.com for more information on special store hours, in-store offerings and online specials.

The Bon-Ton Stores, Inc.
Mary Kerr, 717-751-3071
Vice President
Public and Investor Relations
mkerr@bonton.com

Source: The Bon-Ton Stores, Inc.

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